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February 19, 2013


13 million US dollars is the price paid for certain attack-or maybe transport-helicopters the US Military sold to itself through public, private sector weapons and technology companies.

13 million dollars per helicopter.

But the price for the same weapons to US allies, especially the more impoverished ones, could have been slightly lower given that defense spending and the economies of these other country themselves cannot be taken for so much (if they were in fact sold to other countries, for the details of US foreign arms sales are not readily public.)

Because in our world, behind the façade of democracy and consumer “free choice”, there is always only one answer to the question of how much something costs.

And that answer is always, invariably: How much you got?

And this is the black and immoral heart of capitalism that is hidden behind the buzz concept of ‘what the market will bear’, which is a euphemistic concept that spares us, in our daily lives, from the pain of serious moral consideration of the way we view and treat others.

And even in the US I have come across professionally established, well-off individuals who, in conversation and on this point, will often use this euphemism with a certain tone of resignation, indicating a clear personal awkwardness with possibly seeing themselves in the most cut throat guise of Tony Soprano or any other mafioso of whatever ethnic origin.

But in the human condition of consumer society the possession of money is not the only vital circumstance that is necessarily imposed on individuals.

You must perceive, also, need as the force that ultimately gets you to reach for your money, credit card or checkbook.

For if you do not feel the need for a product or service, it will never occur to you to buy it.

But this is the difference between the mafioso of whatever ethnic origin and the producers and sellers as lords over consumer society: the former will burn your business down or kill you or your family; and the latter will use different strategies of psychological persuasion to get you to perceive what is produced and offered on the market as in fact something you feel the need to pay for, thus conjuring a collective illusion of freewill as consumer choice.

And of course I am explicitly suggesting that the limits between persuasion and  psychological coercion, at this point in the evolution of world consumer society-but most appallingly in the US-have been blurred or crossed long ago.

And the advertizing and marketing forces of Pentagon Democracy wield highly sophisticated instruments of psychological and propagandist (in the most military sense of “psychological operations”) tools of intervention with regards to the minds and psyche of individuals as consumers.

But the Harvard MBA of Pentagon Democracy also has a most intense preference-penchant-for the use of fear.

And it is licit in US advertizing on the part of pharmaceutical companies, for example, to visually (through images) and conceptually exploit the fear individuals feel of death-of their individual organic demise due to heart disease, among other illness or conditions.

And as a logical step towards protecting yourself, TV commercials for medication, after first frightening you, then provide hope-life itself- by urging you to see your doctor so that he or she may prescribe the medication that is the very subject of the advertisement.

And you are poked and prodded, stripped of all hope that is finally given back to you in the form of a purchase option.

And if you want to sell a 13 million dollar combat helicopter in package deals of 50 or more, what lines of psychological intervention would you follow to insure that the individuals who make up those organizations with power of decision over national budgets througthout the world (and especially in your own country) understand by their own process of deduction that they do in fact need what you are offering?

The Big Pharma advertizing mechanism of fear/hope, or discomfort/relief is the pattern we shall adopt.

And in regards to the perennial sale of weapons, weapons systems and equipment to your own government and to many others around the world, the first thing you need to produce, in the mind of your buyers, is a plausible foe, rival, or enemy-even if it is only in the form of an always potential and future threat.

But in this line of work you cannot just designate foes and point them out to your clients; they in fact might already have their own local rivals, foes or enemies to deal with, that you will not interfere with in anyway-as long this does not get in the way of your own interests.

But at World level, and in Global Society, these foes, rivals or enemies have to in fact exist by their own right-and they do.

And any group or country that opposes you in any way and in regards to whatever issue, can be useful in this sense-especially if they have armed themselves militarily.

But the tension brought to bear on the world cannot come from only what you say; it must exist also in its own right through world media as a naturally perceived figure or actor in the planetary, world theater of geopolitical good and evil.

Because if there is no tension in the world, it would be impossible for you to sell packages of 50 combat helicopters, as an hypothetical example, at 13 million dollars per unit.

And obviously, if there is no foe, rival or enemy, there is no real way of creating the tension you require to make your sales; for you wares, with out this fear and the tension it causes, will not be perceived as needed.

The media, then, especially in its most popular and non-critical manifestations, has a most important value for you in your sales strategies.

So does film as a popular and also non-critical (for the most part) vision of reality that quickly takes hold in the minds of individuals.

And also, too, at higher policy levels, you need individuals and groups that will serve as voices and bearers of your same basic message.

And at this level as well, any kind of critical opposition to you and your message will eventually wane because you represent big business and jobs, at different levels-and you represent, above all, the true interests of your country as the patriots in service to country that you make constant and colossal efforts to be perceived as.

And you are, at the pinnacle of your prestige and power, the highest guardians, in the end and behind it all, of world economic order itself.

And without you there is no social stability; and with out social stability, there is no human, social context for business-for the market itself.

And this, at the highest levels and circles of policy, you never let anybody forget.

But appearances have to be maintained, for all of us seek, as countries, to thrive in more or less free market, capitalist societies, based on a certain degree of human free will as consumer choice.

And most of us are, also democratic; and Democracy means free will in a broader sense than just option as a consumer.

And Democracy means government for the people and by the people; and this is why a semiotic mechanism of fear/security, of discomfort/relief is so important at all levels, but especially as an all enveloping, Psyops of social psychological intervention from the ground up.

Because senators and congressman are elected; and they come, themselves, from the populace (although they are, in other ways, not part of it at all).

And if people as civilian population don’t live in fear, their senators and representatives, once they get to Washington DC, won’t understand that fear either.

But this is not to say that there is now, at the current moment in US political history, real legislative opposition to the Pentagon itself-there isn’t.

But the appearance of Democracy must be maintained; and that appearance as a theater of Democracy  as governance, is Pentagon Democracy itself.

And what you have at the heart of US Democracy, under the corporate boot of the Harvard MBA and Pentagon psychologist, is a corporate society conglomerate of interest accumulation through time on bank-deposited funds, and all the material privilege this provides to the main elite account holders and their henchman-beneficiaries as the American political and upper classes.

And governance is a kind of corporate, free-market nepotism that calls itself, today, a democracy, but that is really structured, in its subordination of consumer society through the psychological manipulation of the individual, on the foundation of a ghastly North American variant of National Socialism:

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